Company: B2B SaaS platform
Location: United Kingdom
ARR: £1.2M
Funding: £200,000
Term: 12 months
Use of funds: Sales hiring, marketing and product development
The challenge
A fast-growing UK SaaS company had reached £1.2M ARR with strong recurring revenue and low customer churn.
The business was growing quickly, but its cash position limited how aggressively it could invest in expansion. Management wanted to hire additional salespeople, increase marketing spend and accelerate product development.
Raising another equity round would have taken time and created unnecessary dilution. Traditional bank financing was also difficult to access due to the company's limited profitability.
The solution
Through Boost, the company secured £200,000 in non-dilutive growth capital, backed by its recurring revenue.
The financing was structured over 12 months with predictable repayments, allowing the company to invest immediately while continuing to grow its recurring revenue base.
No equity was issued and the founders retained full ownership.
The impact
The funding enabled the company to:
- Hire 3 new salespeople
- Increase paid acquisition and outbound activity
- Accelerate development of a new product module
- Expand into two additional European markets
- Grow ARR from £1.2M to £1.7M within 12 months