Company: B2B AI software company
Location: Germany
ARR: €2.4M
Facility: €350,000 Flex facility
Use of funds: Performance marketing, content and demand generation
The challenge
A growing German AI company had built a strong recurring revenue base and was seeing increasing demand across Europe.
The team wanted to scale paid acquisition, content production and outbound campaigns, but marketing spend was uneven throughout the year. Rather than taking a large lump-sum facility and paying for capital before it was needed, the company wanted access to funding that could flex with its growth plans.
The solution
Through Flex, the company secured a €350,000 funding limit that could be drawn as needed.
Instead of deploying the full amount upfront, the company used multiple drawdowns to fund specific marketing campaigns, increase spend during high-conversion periods and test new acquisition channels.
As repayments were made, available capacity replenished, giving the company ongoing access to growth capital.
The impact
The funding helped the company:
- Scale paid acquisition across Germany, France and the UK
- Increase marketing spend during high-performing campaign periods
- Launch new content and demand-generation initiatives
- Test additional acquisition channels without committing long-term capital
- Grow ARR from €2.4M to €3.3M over 12 months